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DM Connect

Let your customer data drive your e-Marketing strategy.

DMConnect is a digital marketing connector that combines your CRM with your e-marketing by integrating SalesLogix and ExactTarget. DMConnect allows you to use the trusted ESP, ExactTarget, driven by your customer data, and receive results directly into your SalesLogix System.

Integration is key: By integrating SalesLogix with Exact Target, DMConnect gives you unprecedented control over how your data is received, organized and distributed. SalesLogix enables you to categorize your market by monitoring customer activity. Combined with ExactTarget, you can distribute relevant information to your clients through an e-marketing system proven to lead the field in deliverability; information is useless if it ends up in the spam folder.

Control your audience: SalesLogix allows you to create customer lists based on certain criteria, including but not limited to: competitors, suppliers, customers with bad credit, and those who have opted out of the system. ExactTarget provides features such as "exclusion lists," which can be easily altered based on changes in customer activity. This integrated system offers you the ability to create dynamic lists and stages that are as simple or complex as you want them to be.

For more information please contact us at walters@radishtools.com.


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