Basic Information

Bi-directional integration between SalesLogix/INFOR CRM and Exact Target / Salesforce Marketing Cloud

Use CRM Data for Marketing

Enables you to

  • Market directly from your CRM system
  • Use CRM data from Exact Target

o   Target lists can be dynamic by building on top of Groups, so when a list is refreshed, it re-evaluates who should be on the list and handles the housekeeping for you.

Have Marketing Results Update Your CRM

  • Download email results to your CRM, making it part of the database

o   Sends, Opens, Clicks, Bounces, and surveys can all be viewed for contacts and leads.

o   Sends can be viewed as a whole to see how well it performed for opens, clicks, bounces and surveys.

o   Most recent dates for send, click, open, bounce, and survey are maintained for contacts and leads and can be used as criteria for building groups and target list.